Smart and Hot
February 16, 2011, by Cathy Fischer
Cathy finds a beautiful day in the bay, sunny, cloudy and confusing
There’s a new girl in town: a new weather girl. Yes, they still use that term. Even though she’s a full-grown woman and an ordained meteorologist, she’s the new Bay Area “girl” and she’s H-O-T.
Meet Christina Loren, Today in the Bay’s morning cup of sexy; and boy does she pour it on. Case in point: see screenshot above. While she’s got a rockin’ bod (if you’re into the Barbie look), she’s actually got brains too and a fun on-air personality, but what she’s selling isn’t what’s behind her botoxed forehead or what’s coming from her bee stung lips; she’s selling what sells, S-E-X.
Loren wears short dresses and tops that are so tight I wouldn’t be surprised if she isn’t single-handedly keeping Lycra in business. This bombshell likes to accentuate her “assets” all right: buttons on nipples? Really? (Talk about high beams!)
The NBC station affiliate isn’t missing a beat; there’s an ad campaign in full swing. Numerous bus shelters and billboards show Loren perfectly coiffed and glossed, seated with a deep blue sky and white fluffy clouds behind her, “It’s always a beautiful day in the Bay.” No, I don’t think they’re referring to the weather.
Frankly, I can’t remember who was doing the weather before Loren breezed in; I think it may have been a man. The regular morning news anchors are a married couple that recently had triplets, so now anchor Laura Garcia-Cannon is perceived as a mom, in other words, no longer hot.
Based on Loren’s look and posture, I wondered if she was a graduate from a spokesmodel academy, but after a bit of research I found that she holds a B.A. in Economics and minored in Communications. She started out as a traffic anchor (note: they don’t use the word “girl” in this context) then extended her repertoire with some grad work and a three-year certification program to become a meteorologist.
When Loren left traffic reporting in South Florida for her new California gig, there were comments about her departure. Here are two examples, from both the male and female perspective:
Wow… *speechless* she likes to dress sexy. I felt like I was watching a Forever 21 ad instead of a weathercast. I really have no words. She has a nice presence on air — so I don’t understand why she dresses so “trendy”.
Really going to miss her perky attitude and her implants. Perfect for South Florida in the AM. Hopefully they’ll get someone just as perky but with bigger implants.
Sigh. Christina Loren is a grown-up example of what historian and author Stephanie Coontz calls the new feminine mystique — the “hottie mystique”. She describes it as the idea that “young women have to not only achieve in ways never expected…but to compensate for that achievement they must show that they are completely hot, sexual and desirable.” When I heard Coontz talk about this on Fresh Air, I thought, yes, that’s true! The stereotype of smart used to be the asexual schoolmarm and now it’s all about sizzling hotness — a head for business and a bod for sin.
I disagree with Coontz however when she says that a lot of women grow out of the “hottie mystique” phase in their teens. It’s difficult to outgrow pressure to be desirable and hot, and even if you do succeed, it can take years (or menopause).
An Indiana University study found that for male television viewers, the sexual attractiveness of female news anchors keeps them from recalling the actual content of the women’s reports. (They needed a study for that?) So if Today in the Bay is looking to boost their male ratings rather than inform viewers about what’s on the Doppler radar, then they’ve chosen well.
My local weather girl isn’t a “dumb blond” after all; she just plays one on TV and, as the philosopher of our times Paris Hilton says, “That’s hot.”